It's not just the sexy women in the ads, but advertisers during poker tournaments are completely ignoring the female market, even though poker is becoming more popular among women viewers and players. Advertisements for the tournaments and the companies pushing their products present neutral objects as the property of cigar smoking macho men...the slogan for a beer commercial is "for a man's taste", and several of the other ads are all about manhood, virility...I think that companies are being sexist but also making dumb business decisions about the content of their ads, considering the purchasing power that women have in today's economy, and the rising visibility of women in poker
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